Wisconsin Bike Week promotes local businesses; find events near you

MILWAUKEE – Wisconsin Bike Week kicked off Saturday, June 1 and features festivities in Milwaukee and across the state through Sunday, June 9.

This year's theme for Wisconsin Bike Week is “Bikes Mean Business,” said the Wisconsin Bike Fed. The nonprofit, which organizes the week, said bike-friendly businesses are good for tourism and local economies.

“We encourage residents to enjoy the festivities and also show our support for local bike shops, restaurants and stores during Bike Week,” Heather Rainer of the Wisconsin Bike Fed said in a statement. “Taking the time to thank businesses that provide bike access, convenience and discounts helps inspire the community’s cycling culture and improve the overall quality of life.”

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According to the most recent impact study released by the Wisconsin Governor's Office, consumers spent $1.42 billion in 2017 on direct biking-related expenses, providing funds to our businesses and the state budget. 'State. Governor Tony Evers also recognizes Wisconsin Bike Week through a proclamation.

Events scheduled for Wisconsin Bike Week can be found on the Wisconsin Bike Fed's online events calendar.

For more information on how to get involved with Wisconsin Bike Week or the Wisconsin Bike Fed, visit the organization's website, email the organization or call 414-626-1540.