Visit Ukraine – Google has identified the main travel trends for 2024: what tourists are looking for most often

Travel demand in 2024 is expected to reach record levels and travelers are already focusing on the three main aspects that should be the focus of their trips. Find out which travel trends will be popular this year and what criteria are important for people looking to have a memorable vacation.

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Google has revealed a list of top travel trends for 2024, identified based on user searches. These trends indicate changes in the preferences and expectations of travelers around the world.

Google predicts that travel demand will reach record levels in 2024. Budget luxury travel and international train travel are of particular interest. Europe will also experience a real influx of tourists thanks to the numerous sporting events scheduled this year, such as the Olympic and Paralympic Games in France and Euro 2024.

Although major sporting events cause a significant increase in occupancy at local hotels several months in advance, many tourists have not yet made their summer plans. A recent study found a significant increase in spontaneous travel: 48% of European bookings in August last year were made just a week before departure. Additionally, the traditional seasonality of travel has changed.

What are tourists looking for in 2024?

Economical luxury

According to analyst analysis, travelers are looking for a luxurious vacation away from the hustle and bustle of everyday life, but as the cost of living continues to affect people's personal finances, they are also looking for value for money. .

This desire is evident in Google Trends, where more searches for “best” than for “cheap” are noted in the travel category. 54% of travelers are willing to pay for an upgrade, and 47% are willing to pay for better service on a flight or train if it doesn't cost them too much, as well as pay more for a hotel stay -shop.

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Sports and other entertainment

This year is a special summer season in terms of sporting events in Europe. This year also marks a particularly important moment for other continents. The Summer Olympics and the UEFA European Championships will be held consecutively in France and Germany.

In this regard, sales of global sports tourism packages are expected to increase by 15% this year.

Music concerts and festivals are also the driving force behind tourism activity. This year, for example, pop icon Taylor Swift's European tour, Eras, significantly supported the local economy by attracting many visitors.

International train travel

This year, despite the new trend of ecotourism, train journey has acquired particular importance. They can make long-distance travel more convenient and are a unique experience in themselves, as it is very interesting to fall asleep in one country and wake up the next day in a completely different country.

According to the analysis, rail travel is the fastest growing travel category in the world. Analysts note an increase of more than 35% in 2023-2024, indicating that tourists prefer train to plane.

By the way, we wrote that in Germany the authorities introduced advantageous travel ticketsmaking it easier to travel between cities at economical prices.

What helps tourists find a trip?

Analysts note the incredible growth in the use of artificial intelligence technologies in the travel industry, particularly helpful tools that relieve stress when planning a trip.

We are talking about AI-based applications that can help a traveler find the right destination. We have already talked about unusual and useful mobile applications that can help people while traveling. here.

It should be noted that when traveling abroad you must take care of your safety. Travel insurance will always help you with this, providing you with the necessary range of services in case of unforeseen health-related situations. Insurance will greatly facilitate your stay abroad and give you confidence in your trip. You can order it by following this link.

We remind you! The first solo trips can be difficult and sometimes even scary. Read here to find out which European destinations are best for beginners thanks to good transport links, friendly locals and minimal language barriers.

Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.

Daria Rogova, Insurance Manager at Visit Ukraine

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Our recommendation for a safe and comfortable trip:

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