Turn heads with the HUAWEI Pura 70 Series: your stylish secret weapon with power to match

Do you want a phone that is a fashion statement that combines the latest technology with exquisite design and is the must-have accessory for style-conscious South Africans? This is precisely what you get with the new HUAWEI Pura 70 series, which has captivated everyone since its local launch in South Africa last week.

But the Pura 70 series has both beauty and intelligence, not to mention a never-before-seen camera system that has already made it to the top spot in DXOMARK's smartphone camera rankings for the HUAWEI Pura 70 model. Ultra. Setting a new standard in elegance and shaping smartphone trends, it is the perfect choice for those seeking the best in aesthetics and functionality.

An avant-garde marvel: the essence of style and practicality

If you are a discerning consumer, the HUAWEI Pura 70 series offers a unique blend of stylish design and high performance. The series features the Forward Symbol Design, which combines elegant geometric lines with innovative technology to create a visually stunning and highly practical device. It's also slim, with a profile ranging from 7.95mm for the HUAWEI Pura 70 to 8.4mm for the HUAWEI Pura 70 Ultra, making the phone comfortable in the hand and on the eye. The minimalist frame and gently curved edges provide a sleek, modern look that complements any style.

What really sets the HUAWEI Pura 70 series apart is its vibrant color palette. The Pura 70 is available in classic black and white and a new cherry pink that adds a youthful and trendy touch. The Pura 70 Ultra is available in a sophisticated green and a deep, mysterious black. Now you can confidently express your style.

Capture the world in stunning detail: the Pura 70 series camera

Photography enthusiasts will be delighted with the camera capabilities of the HUAWEI Pura 70 series. The Ultra Lighting XMAGE camera system sets a new standard for mobile photography with its 1/1.3-inch sensor and F1.4 aperture peak. This combination allows for exceptional light delivery, ensuring that every photo, whether taken in daylight or low light, is captured in stunning detail. The high-precision sliding motor improves focusing accuracy while enhanced anti-shake technology keeps your photos steady and sharp.

The Ultra Speed ​​Snapshot feature is perfect for capturing fleeting moments. Powered by the HUAWEI XD Motion Engine, it quickly freezes fast-moving subjects. The HUAWEI Pura 70 Ultra's ultra-bright pop-out camera, with its 1-inch sensor and F1.6 aperture, captures stunning details, even at speeds of up to 300 km/h. Whether photographing the intricate details of everyday life or capturing distant landscapes, the Pura 70 series excels with a minimum focusing distance of 5cm and 35x macro zoom, as well as a range of 200x zoom on the Pura 70 Pro and Ultra.

A screen that dazzles: immersive visual brilliance

The HUAWEI Pura 70 series features HUAWEI X-True Display, which offers ultra-clear 460 ppi resolution and supports ultra-high resolution technology. This display delivers vibrant, lifelike colors and stunning details, whether you're browsing photos, watching videos, or simply using your apps. The maximum screen brightness of up to 2,500 nits ensures clear visibility even in direct sunlight. The display design is as functional as it is beautiful, with a contoured screen, narrow bezels and subtly curved corners on the HUAWEI Pura 70 Pro and Ultra models. The adaptive refresh rate ensures a smooth, energy-efficient viewing experience, dynamically adjusting to match your activity.

High-performance specs in a stylish package

It not only looks good, it also performs brilliantly. With battery capacities ranging from 4,900 mAh for the HUAWEI Pura 70 to 5,200 mAh for the HUAWEI Pura 70 Ultra, these phones provide long-lasting power. They also support HUAWEI SuperCharge technology, with the HUAWEI Pura 70 offering 66W wired charging and 50W wireless charging and the HUAWEI Pura 70 Pro and Ultra supporting 100W wired charging and wireless charging. 80W wire. This means you can quickly power up and stay connected.

The HUAWEI Pura 70 series also features intelligent call noise cancellation, using voiceprint extraction and AI environmental noise reduction to ensure clear and private conversations even in noisy environments. With EMUI 14.2 operating system, you get plenty of user-friendly features, including dynamic interactive themes and smart gesture controls designed to enhance your experience.

When you slip a HUAWEI Pura 70 Series into your bag or pocket, you embrace all that is Fashion Forward, whether you're a tech enthusiast or a fashionista.

Available now from R19,999.00 with promotional gifts worth over R7,700.00 at the HUAWEI Online Store (T&Cs apply) and HUAWEI Authorized Experience Stores, the series is also available in operator stores from R699 on a 36-month package. .