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These hydrating eye balms are the secret weapon for looking wide awake early in the morning – they sell out every 30 seconds.

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TULA eye balms are cult products for good reason. Best-selling products, clinically proven to increase hydration, are known for their ability to instantly brighten and refresh the under-eye area. It's true that the effects are magical, and depending on the brand, they are sold every 30 seconds.

The best news? Now there's a champagne-tinted shimmer version that doubles as a highlighter. Consider it your new secret weapon when you're low on energy or don't have time for your usual makeup routine.

First, some basic information about TULA eye balms. The three Glow + Get It balms aim to refresh and minimize puffiness and dark circles, while the 24-7 Power Swipe provides long-lasting hydration.

All Glow + Get It balms have a few key ingredients in common. Hyaluronic acid, watermelon and apple help your skin stay incredibly hydrated, while caffeine promotes firmness and firming. Probiotic extracts smooth your complexion and blueberry acts as a skin protectant and adds even more hydration. These probiotic superfoods make TULA Glow + Get It Eye Balms perfect for an instant pick-me-up whenever you need it. (We mean that literally: the cooling effect is something you'll actually feel. Think of the balms as a quick burst of energy for your face!)

Keep scrolling to learn more about the new shimmering Gold Glow + Get It and all other TULA eye balms.

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The latest addition to TULA's eye balm line is Gold Glow + Get It. Like other versions, it cools, hydrates and refreshes your skin while reducing visible fine lines and wrinkles near the eyes. Champagne pigmentation adds color and warmth, with a bit of shimmer for extra shine. Wear it under or over makeup, or use it as a gold tinted highlighter. You'll also notice that the golden tint helps neutralize the appearance of dark circles under the eyes.

$38 at TULA

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This is the original Glow + Get It Hyaluronic Acid Balm. This started the whole craze and spawned all the other versions we love. The best-seller gives your skin a dewy, natural-looking glow that truly lights up your face from the inside out. Incorporate it into your regular morning and evening routines, or apply it during the day when you feel like you're dragging a little. (Honestly, we'd probably choose both.) In addition to the immediate benefits, the balm also has a cumulative effect. Use it regularly and your skin will definitely thank you.

$38 at TULA

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This eye balm is just as popular as the original. It contains all the same quality ingredients and features, with a fairly fresh rose tone and the addition of rosehip oil and rose water. The plant-based alternative to retinol offers your skin even more hydration, nutrition and tone. Besides your eyes, try applying Rose Glow + Get It to your cheekbones, Cupid's bow, nose, and other areas that could use a little highlighting. Our advice: Buy an extra stick to keep in your handbag so that it is close at hand when you need it.

$38 at TULA

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Although this balm is slightly different from the Glow + Get It products, it is just as powerful. 24-7 Power Swipe is the perfect nighttime moisturizer and it also works great under makeup in the morning. Like other balms, it hydrates, firms and reduces puffiness. This version also contains eye peptides and collagen, which help further reduce the appearance of fine lines and wrinkles. Cocoa seed extract provides additional protection against harmful blue light and pollution.

$44 at TULA

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The article These Hydrating Eye Balms Are the Secret Weapon to Looking Wide-Awake Early in the Morning—Sold Out Every 30 Seconds appeared first on In The Know.

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