Moisturizer, Primer, and Vitamin Bomb: Makeup Artists' Secret Weapons

Lina Portman1 week ago

0 3 minutes read

The following article was originally published in March 2023. We are sharing it now for your perusal, but please be aware that the following information may be outdated.

Bobbi Brown's vitamin-enriched face primer started as a trade secret but has since become the luxury makeup and skincare brand's best-selling cream. If you've ever wondered why professional makeup always looks so flawless, this cream is a big part of the answer.

In Israel's makeup industry, few products are so universally acclaimed that you'll find them in every professional makeup artist's kit, regardless of your personal preferences. These are consensus products that go beyond simple preference because they simply get the job done.

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Among these products is Bobbi Brown's Vitamin Enriched Face Base. It's no longer a secret but remains the ultimate weapon of makeup artists. It's also the brand's best-selling cream. How popular is it? According to a representative sample of the company's sales data from September 2021 to September 2022, a new pot is sold every 15 seconds online or in one of the brand's stores around the world.

If there is one motto we should all adopt, it is undoubtedly: “Go to the professional makeup artist, observe his habits and be wise.” In other words, if we want to know what products to use to look our best, who better to learn from than professionals who specialize in enhancing people's appearance? That's exactly what we did, and here are the results.

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The vitamin-enriched face primer receives rave reviews from makeup artists around the world, who say it truly works wonders for all skin types and ages. Its magic lies in three simultaneous actions, as it serves as a moisturizer, base and vitamin bomb:

Moisturizing: The cream contains a complex of powerful moisturizing ingredients such as hyaluronic acid, squalane and shea butter. It has a rich, buttery texture, but is lightweight, quickly absorbed and almost imperceptible on the skin.

Preparing the skin for makeup: As we know, hydrating the skin is the most crucial step in preparing it for makeup. However, this cream has added value. In addition to moisturizing, it also serves as a primer, “smoothing” the skin, blurring imperfections and optimally preparing the skin for makeup, while helping to maintain its durability throughout the day.

Nourishment and Skin Care: According to experts, this is a “health shake” for facial skin, containing a unique multivitamin blend of vitamins C, E and B, which enrich and nourish the skin instantly and over time.

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Consensus on the effectiveness of the cream is not limited to makeup artists. In a survey of over 100 women who purchased the cream, 98% said their skin felt revitalized after use, 96% said their skin felt hydrated throughout the day, and 95% said the cream was a perfect base for makeup. Another widely recognized aspect is its perfect scent, composed of grapefruit and geranium oils, which makes you feel like you are spending the whole day in a spa.

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Finally, to draw conclusions from the best and most professional, here are some tips for using the cream, directly from Bobbi Brown's Israeli head makeup artist, Idan Bar Shalit:

For natural, light coverage, mix a dab of cream with your foundation.

It is recommended to apply the cream to the décolleté, hands and shoulders for a healthy, hydrated glow.

If you have dry skin that needs extra hydration, apply the vitamin-enriched face primer over your regular moisturizer. For combination to oily skin, no additional moisturizer is needed with this cream.

For the same effect and nutrition of the eye contour, use the cream's “little brother”, the Vitamin-Enriched Eye Base, which nourishes the delicate skin around the eyes, revives tired looks and is an excellent base for applying concealer and anti-dark circles.

In collaboration with Bobbi Brown.