Mango strengthens its youth line Mango Teen with fifteen store openings in 2024 and its first international boutique

• Mango Teen increases its capillarity in Spain with fifteen new stores in 2024, reaching for the first time autonomous communities such as Galicia, Asturias and Murcia, as well as locations such as Malaga and Ibiza.
• The youth line is also expanding internationally for the first time with the opening of a 230 m2 store in London. More precisely in Foubert's Place, in Carnaby, one of the liveliest districts of the city centre.
• With these store openings, the line, which launched in 2021, will nearly double its store count to end this year with 25 standalone stores and a presence in 95 markets through multi-line and online channels.
• Mango Teen's growth is part of the company's 4E 2024-2026 strategic plan, which aims to strengthen its differentiated value proposition, with strong expansion momentum and improved sales in existing stores and its online channel.
• During 2023, Mango Kids and Teen recorded a growth of almost 20% in its turnover and represented 8% of the group's total sales.

Mango, one of the leading European fashion groups, continues the growth of its Mango Teen youth line with the opening of fifteen stores in 2024 and its international expansion. Three years after its launch, the Teen line is forecasting exponential growth, ending the year with around 25 stores – almost double the number in 2023 – and a presence in 95 markets through multi-line and online channels.

Mango Teen will open around fifteen stores by 2024 in the main cities of Spain. Among the most important openings, it will arrive for the first time in April in Ibiza and Malaga, where the company has opened a two-storey store on the pedestrian street Nueva, in the heart of the historic centre of the city. The line will also arrive for the first time in the autonomous communities of Galicia, Asturias and Murcia. Specifically in the streets Príncipe de Vigo and Uría in Oviedo, among others.

In addition, Mango Teen will strengthen its presence in the Basque Country, Andalusia and Catalonia, where it already has its own stores. Specifically, it will open its doors in Bilbao and Seville. In Barcelona, ​​the youth line has moved to 65 Passeig de Gracia, where Isak Andic opened the first Mango store in 1984. The premises, which until now offered the Woman line, have been transformed to house an exclusive Mango Teen store with 400 m2 of sales area.

This year, Mango Teen is also expanding internationally with its first standalone store outside the Spanish market. This weekend, the line opened a 230 m2 store in London. Specifically in Foubert's Place, in Carnaby, one of the liveliest areas of the city center. The line will also open a store in Andorra this summer, in the Illa Carlemany shopping center in Escaldes.

“The opening of the first Mango Teen store internationally marks a turning point, so that we can continue to inspire and transmit our passion for fashion to young people,” explains Berta Moral, director of Mango Kids and Teen. “The United Kingdom is one of the most important markets in the world of global fashion and therefore a key market for Mango and the development of all its lines to consolidate a global offer that meets all segments, from women to men, from children to teenagers.

All new stores will feature the Mediterranean-inspired New Med concept, which embodies the spirit and freshness of the brand. Sustainability and architectural integration are the key elements of this new design, which sees the Mango store as a Mediterranean home with different rooms in which warm tones and neutral colours predominate, combined with traditional, artisanal, sustainable and natural materials such as ceramic, tuff, wood, marble, esparto and leather.

The growth of Mango Teen

Mango Teen was launched in 2021 to satisfy the fashion needs between childhood and adulthood, presenting attractive alternatives for young people. “The line fills an existing gap in the market and leads the way with current, fresh and youthful designs, setting the tone for contemporary youth fashion,” Moral emphasizes.

Combining classic styles with contemporary touches and innovative, eye-catching prints, Mango Teen offers a wide variety of clothing from clothing to footwear and accessories, offering the opportunity to create complete, adaptable outfits for a variety of key moments, from everyday wear to evening plans and formal events.

In its early days, Mango Teen was marketed online in almost 50 markets and in pop-up stores in Barcelona, ​​Granada, Marbella and Mahón. The first physical store with a permanent offer for teenagers was Mango Kids, located on O'Donnell Street in Seville, at the end of 2021, followed by the children's and teenagers store located on Don Juan de Austria Street in Valencia. In 2022, the brand expanded its physical presence to Kids stores on Goya Street in Madrid and in the Westfield Glòries shopping centre in Barcelona, ​​and opened its first stand-alone stores in Barcelona, ​​Platja d'Aro and Zaragoza.

In 2023, Mango Teen arrived in the Canary Islands and Andalusia with stores in Tenerife, Granada and Malaga. In 2024, three years after its launch, Mango Teen plans to continue expanding its standalone stores and end the year with 25 dedicated stores and a presence in 95 markets through multi-line and online channels.

The growth of Mango Teen is part of the company's 4E 2024-2026 strategic plan, which was created to promote Mango's differentiated value proposition, its commitment to innovation and sustainability and the increase in sales through a major expansion of its store network and the growth of all its lines and channels.