HYBE criticized for its alleged media game against Min Hee Jin and its alleged manipulation of NewJeans' parents

HYBE is currently facing criticism for allegations of media games against Min Hee Jin and alleged manipulation of NewJeans' parents.

On May 28, the media Ilgan Sports published a report alleging that HYBE's public relations department pressured its journalists to write negative articles about LOVE CEO Min Hee Jin. Ilgan Sports called out HYBE for media gaming allegations against it, stating: “The purpose of this type of media game is unclear. Are they trying to fire Min Hee Jin? Or make her a pariah in society? HYBE's absurd media game continued. For 3 days, article after article was published about how Min Hee Jin allegedly claimed RIIZE, TWS, HE READSAnd BTS were made by copying it.”

According to Ilgan Sports, a marketing manager from HYBE had also met with the media to ask them to exclude the names of investors from the reports. The media outlet said: “HYBE publicly revealed that Min Hee Jin met with the executives of the label's major shareholders, but then ridiculously asked the media outlet to remove all of the executives' names that were previously revealed. »

Ilgan Sports continued: “The most irrational media play took place 20 minutes before HYBE's press conference, when they announced their audit. HYBE issued a press release stating that Min Hee Jin was seeing a shaman to run ADOR. The allegations contained in the press release that Min Hee Jin was guided by a shaman were all denied by Min Hee Jin the day before in her answers to HYBE's interrogation on the 24th. The even bigger problem is that once Min Hee Jin sent their responses to HYBE's questioning, HYBE refused to release them and threatened legal action against any media outlet that did so. Then, 20 minutes before the press conference, they released a. press release saying that it was Min Hee Jin who threatened legal action.

The outlet further claimed that HYBE tried to pressure media outlets to write negative articles about Min Hee Jin. Ilgan Sports said: “After the audit announcement on April 25, HYBE's PR manager asked why Ilgan Sports and xx sided with Min Hee Jin. We never took Min Hee Jin's side. We only written on his press conference.”

Ilgan Sports also revealed that HYBE acted in the same confused manner with the parents of NewJeans members. According to their report, “This shamanic report is what made NewJeans parents lose trust in HYBE. Three of the members' parents met with HYBE CEO Park Ji Won and brand executives. After revealing the shaman's allegations to the parents from NewJeans, HYBE told the parents not to share the news with their children because it could hurt them. However, the articles were published only 1 hour after their meeting. not trust HYBE because the label pretended to care about their daughters only to publish the articles themselves.”

Along the same lines, the founder of HYBE Bang Si Hyuk was previously accused of ignoring NewJeans members when they greeted him, according to a member's parent.