AXIL Brands Secures Exclusive Sponsorship With US Shooting Team, Improving Athlete Safety and Performance

AXIL Hearing Protection and Enhancement Products Named Exclusive Supplier to US Shooting Team

LOS ANGELES, June 3, 2024 (GLOBE NEWSWIRE) — AXIL Brands, Inc. (“AXIL” or “the Company”) (NYSE American: AXIL) is pleased to announce the launch of a new, exclusive five-year sponsorship agreement. years with the United States. Shooting, the national governing body for the Olympic and Paralympic shooting sports in the United States.

This important five-year partnership ensures that America's top shooters will be equipped with AXIL's cutting-edge hearing protection technology as they compete for gold at the upcoming Paris 2024 Summer Olympics in July, followed by the Games Paralympics in August.

“We are honored to partner with USA Shooting’s exceptional athletes and staff at Paris 2024 and beyond,” said Jeff Toghraie, CEO and President of AXIL Brands. “Our advanced hearing protection products, calibrated for the demands of elite performance, provide us with a unique opportunity to protect the hearing of our world-class athletes and help promote the importance of audio safety and protection in the daily activities.

The partnership grants AXIL co-branding privileges on USA Shooting's digital channels, promotional materials at events and signage at national competitions through 2028.

Kelly Reisdorf, CEO of USA Shooting, shared her excitement about the alliance, noting, “We couldn't be more excited about our partnership with Axil, a company that not only leads in innovation, but shares our deep commitment to excellence and athlete safety. . As we prepare for Paris 2024 and beyond, ensuring the best hearing protection is crucial. AXIL's superior technology not only protects our athletes' hearing, but also improves their concentration and accuracy, essential elements in shooting sports. This collaboration is more than a sponsorship; it is a strategic alliance that elevates the capabilities of our athletes and underscores our relentless pursuit of excellence in all facets of our sport.

This strategic collaboration marks a pivotal moment in USA Shooting's ongoing commitment to improving athlete health and optimizing performance. By partnering with Axil, USA Shooting ensures its competitors have access to the most sophisticated hearing protection solutions available, vital for athletes regularly exposed to potentially harmful sound levels during training and competition. Axil's premium products not only provide hearing protection, but also increase the overall shooting experience, allowing athletes to focus on their performance without compromising their long-term hearing health.

The importance of this partnership transcends the immediate benefits it provides to USA Shooting athletes. It highlights a mutual commitment to security and innovation shared by both organizations. Axil's reputation for excellence and dedication to manufacturing products tailored to the unique demands of competitive shooters make them an optimal partner for USA Shooting. Together, they intend to redefine the standards for sports safety, raising awareness of the need for hearing protection in shooting sports. This endeavor exemplifies USA Shooting and Axil's proactive stance on athlete well-being and their relentless quest to create the most favorable conditions for their members' triumphs. As this partnership progresses, it is poised to significantly enrich the training environment for USA Shooting athletes, contributing significantly to their international success.

About AXIL

AXIL Brands, Inc. (NYSE American: AXIL) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including earplugs, earmuffs and headphones, under the AXIL® brand, as well as hair care and premium skin care products under its in-house brand Reviv3 Procare – selling products in the United States. United States, Canada and European Union. To learn more, please visit the Company's website at www.axilbrands.com and, for Reviv3®, visit www.reviv3.com.

About filming in the United States

USA Shooting, a 501(c)(3) nonprofit corporation, was chartered by the United States Olympic and Paralympic Committee as the national governing body for the Olympic and Paralympic shooting sports in April 1995. The organization develops and implements programs to promote growth. in sports and serves as the sanctioning body for local and national competitions. Headquartered in Colorado Springs, Colorado, at the United States Olympic and Paralympic Training Center, USA Shooting has a full-time staff dedicated to our sport.