Amazon rolls out AI voice search to Fire TV devices

Amazon is rolling out an AI-powered search feature to Fire TV that would allow Alexa to answer open-ended questions about TV shows and movies and provide more specific recommendations tailored to user preferences.

Announced at Amazon's annual devices event last September, the feature is powered by a proprietary Extended Language Model (LLM). AI understands natural language and sentences and can answer specific queries such as: “Which movie contains the phrase 'Life is like a box of chocolates?' » » (“Forrest Gump”, by the way). It can also display options based on actors, characters, genres, and topics.

Alexa will also be able to suggest titles included in streaming services to which you already subscribe. So if you ask Alexa to find psychological thrillers with surprise endings, it will only display the content available to you.

The new feature will be available in a few weeks to customers in the United States with Fire TV devices running Fire OS 6 or later.

The new search feature is the latest in Amazon's efforts to add AI-driven generative features to Fire TV. The company previously launched an AI-powered image generator to produce TV backgrounds as well as three Alexa experiences that let you play games and create songs.