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Alto Ski Shop and Swiss Chalet Inn destroyed in Ruidoso, New Mexico fires

Photos and videos circulating on social media Wednesday showed two popular Ruidoso-area businesses were among the approximately 1,400 structures burned to the ground in the South Fork Fire.

The Alto Ski Shop and Bar and the Swiss Chalet Inn, both located in the unincorporated community of Alto, just north of Ruidoso, were completely consumed by the raging wildfire that has ravaged the area since Monday morning.

More: 1 death reported, 1,400 structures lost as flames ravage Ruidoso

KOB 4 reporter Griffin Rushton released images Wednesday afternoon from the Swiss chalet site, showing complete destruction. Although some walls were still standing, images showed tufts of smoke rising from the mangled remains of the Swiss chalet.

“The building was destroyed by the South Fork Fire between Monday evening and Tuesday. Several cars were left in the parking lot – signaling that evacuees had only moments to flee,” Rushton wrote.

The hotel's website states that the inn was built in 1962.

New Mexico State Police confirmed that Patrick Pearson, 60, was found dead near the hotel with numerous burns on his body on Tuesday.

A dramatic video circulating Tuesday appears to show the Alto Ski Shop and Bar, which serves the thousands of skiers visiting nearby Ski Apache each year, engulfed in flames overnight.

The video shows fire coming out of the windows and under the roof of the store, while the company's sign is visible in the foreground.

The ski shop's Facebook page said Wednesday that the business was “closed due to the South Fork Fire…and will be closed until we rebuild.”

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